RealBird® Listing Publisher

The RealBird® Listing Publisher is an easy-to-use and  very powerful single property website builder service. Online listing marketing is about reaching as many potential buyers as possible and showcasing properties for remote users to attract their attention in competition with many similar properties. The RealBird Listing Publisher gives you all the tools you need to create stunning listing presentations with unlimited descriptions, maps and local points of interest, videos, unlimited photos, any type of videos and with additional features not available with any other platform. With the "draft" presentation option, this is also a perfect tool for winning listing interviews. Being a RealBird online listing marketing expert will surely help you to win more listings.

Describe your property with as much details and visual presentation as you need

We believe that you should not be limited in your creativity, however we also know that you want an easy-to-use solution. The RealBird Listing Publisher lets you describe your property with text, multimedia and mapping for maximum effect, while letting you keep control of how much information you provide before channeling the prospective buyers into your lead management pipeline.

Create single property websites

Unlimited single property websites

Create single property websites for your listings with advanced presentation features.

Market your active properties or create private websites before meeting prospective sellers. Win more seller clients. There are no limitations: unlimited photos, unlimited videos and description. See for example this luxury Medway, MA home

You can also use the RealBird Listing Publisher to create sites for sold properties or update existing for-sale single property websites to pending and sold. Over time, this will cumulate links links and touch points to your websites, blogs and active properties in search engines. See for example www.58NorthGate.com

Unlimited photos, great looking slideshows

Unlimited large size photos and slideshow

Upload any number of large size, high resolution photos and the automatic slideshow building tool lets you create virtual presentation in minutes.

Maps, maps and more maps

Street map, aerial, topo, bird eye view, 3D flyover

The property presentation is as much about the surrounding area of the listing as it is about the interior. Street maps, aerial photos, topographic maps and 3D flyovers are all part of your showcase.

Visitors can also get driving directions, real-time traffic information and local coupons. Even better, all driving directions printed via your website will have your photo and contact information in the header. All this information is branded with your photo or logo and your contact information.

Bird's Eye View and Google Street View

Bird's eye view and Google Street View

Your single property website incorporates the two most stunning neighborhood visualization tools: Microsoft® Bird's Eye View and Google Street Views. Availability depends on the area, but when it is provided, they are the most powerful tools to get a glimpse of the neighborhood through high resolution, interactive photography. See for example www.705wickhamcourt.com  You can read more about how to embed Google Street Views on the RealBird blog.

Unlimited description with WYSWYG editor

Describe your property in rich details

Describe your property in great details or summarize the main features only. It's up to you. The description editor allows you to copy and paste text from other property documents including your MLS property sheet or PDF flyer while maintaining all the document formatting. The editor also allows you to paste images and multimedia or links into your description: you have full control over the visual presentation of the description.

Tip: Adding property description is not only important to inform your prospective buyers, but greatly helps search engine optimization. Your RSS feed will also contain this description, thus smaking it more informative for your RSS subscribers.

Supports any type of multimedia: video, slideshows, widgets 

Embed any type and any number of multimedia videos: YouTube, Viddler, PictureTrail etc.

You can embed multimedia, online documents, slideshows, panorama virtual tours or any 3rd party widgets into your listing website with a simple copy and paste operation. You may also embed multiple multimedia widgets with captions and descriptions. How about several videos per property flyer? Or neighborhood videos or 3rd party user generated content to enhance your property description? It's all doable and takes only minutes. 

Unlimited design options

Unlimited design options

The Listing Publisher gives you unlimited options to match the color theme of your existing sites or to create eye-catching backdrops for your flyers. Set any solid background color, create color gradient background with colors of you choice, a large image or tile your corporate logo or message in the background. Between these four main options, you can have a completely custom look and feel. Let your property website stand out from the crowd.

Printable flyer with private labeled driving directions included

Printable flyer with driving directions

You visitors can easily add driving directions to the printable flyers. All driving direction printouts are branded with your contact information and photo. The driving direction feature actually make these flyers useful. Your visitors no longer have to go to other websites to print advertising ladden directions, they can do it from the print flyer page with only your contact information presented.

Real-time market stats

Real-time market stats

Real-time market statistics are provided for over 6000 zipcodes in the US by our partner, Altos Research. New markets are added ongoing. Up-to-date median price charts are automatically included in your single property websites where available. The market stats page also acts as a lead collector allowing visitors to contact you for more stats and market reports.

Describe the neighborhood

Add neighborhood description

Would you like to tell more about the location? Describe the neighborhood on your property website. Copy and paste census data or local business directory from other sources or write an introduction about attractions and neighborhood facts.

Tip: Just like with the property description, introduction to the neighborhood helps not only visitors, but also search engines and organic traffic generation. In many instances, visitors arrive to your property website via search engines due to the high relevancy the neighborhood info represents.

Live chat with your visitors

Live chat with your visitors

This novel feature turns the RealBird single property websites into live, virtual open houses. Engage your visitors in live conversation, discuss property details. Be reachable. We support pretty much any type of 3rd party chat applications so you can leverage the power of those applications within your RealBird services including video chattting, proactive communication and chats via your mobile devices like your shiny iPhone.

What's nearby?

Google Local Search

The built-in Google Local Search tool allows your visitors to map any type of points of interest around your property including schools, parks, libraries, restaurants and more. Just another interactive way for you to provide local information with your property website.

iPhone, iPod Touch support

Add neighborhood description

Your single property websites are optimized to Apple iPhone and iPod Touch.

Home buyers can now see your featured listings on their Apple iPhone and Apple iPod Touch device with optimized presentation. You can also show your listings to prospective buyers or fellow agents on the road using the devices' built in web browsing capability. Stunning presentation on a stunning device.

Take your whole listing inventory on the road:
Bookmark your RealBird RSS feed on your iPhone or iPod Touch. You can flip through all of your featured listings, double tap the one to showcase and present details, unlimited photos, maps and directions. On the iPhone, your phone number is automatically converted to a hotlink. By tapping on it, iPhone users can call you directly from your listing presentation page.

Know your visitors: track like the pros

Clicky
Google Analytics
MyBlogLog

The industry's most comprehensive website analytics toolset is included with your Listing Publisher account. Integrate Clicky, Google Analytics and MyBlogLog in your listings sites in minutes and track all aspects of your web traffic: Real-time information by Clicky, detailed reports by Google Analytics for data mining and social aspects and community centric approach by MyBlogLog. These great, free 3rd party tools are now part of your service and provide you all the tools you need for serious online marketing. See which promotion works and which channel needs improvement. Track, manage and refine your online marketing activity.

We play nicely with 3rd party services and websites

The RealBird Listing Publisher lets you link to your other virtual tours, MLS details pages, corporate website to provide even more information.

Capture leads and convert them to in-house prospects

Market your open houses

You can post your open house dates on your property website to invite visitors to join the "real world" tour. Just simply add the dates and your flyer will advertise the open house days. Use this feature to convert online prospects to in-house leads.

Branding and channeling leads

While buyers' foremost interests is in the property itself, we make it easy for them to get to know you too. Every property website is branded with your photo, your contact information and links to your other sites including your main website, MLS search and blogs. Links to your other listings and latest blog posts can make your expertise shine, helping you with building your brand.

Cross-marketing

Cross-marketing is a powerful technique to promote your other properties and blog posts on your property website and to market your featured listings on your website and blog via the RealBird widgets. The RealBird Listing Publisher lets you add your blog RSS feed to your flyer and you can decide, based on your seller's preference, whether you also want to show your other listings on the flyer.

Viral marketing

Viral marketing

Visitors and you can use social bookmarking services to save and share the listing websites. Forwarding to friends, family or prospects is easy and encourages viral marketing.

The growing numbers of RealBird listing widgets are also optimized for creating a viral marketing event. You and your visitors can share your property information on social networks with buil-in tools to encourage people on your network to grab and share your listings themselves.

Search engine optimization for organic traffic from search engines

Tag your properties

Tags are keywords you can attach to your properties. Typically, these are the main features you want to emphasize. Besides giving your visitors a summary overview of the property features, tags are also effectively used in search engine optimization, as they become your keywords. They are also used in your RSS feed as so-called "categories", and classified sites such as Edgeio.com will use them as part of the search criteria for users to filter by.

Tricks behind the curtain

The entire Listing Publisher service was designed from the ground up to provide stunning presentations for real-word prospects, while providing advanced optimization for search engines and other technologies. We applied a lot of best practices to achieve search engine optimization. For you it means: flexibility and powerful tools without any extra effort and complexities.

Syndicate your listings for maximum exposure

The RealBird Listing Publisher provides you with all the tools to get maximum exposure for your listings. With our automatic distribution platform you get your listings on major classified sites with zero effort. You also get all the code to post to even more sites with very little effort and the RealBird widgets help you promote your listing sites on your website, blog and even on ActiveRain.


 
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